Popular YouTube Ad Formats

YouTube ads come in many forms, each designed to achieve a different marketing goal. Which one you choose depends on the quality of your ad and what your specific goals are, like increasing brand awareness or driving product sales. For example, bumper ads are a non-skippable format that play before a video, up to 6 seconds long, and is perfect for conveying simple, memorable messages that will stick in viewers’ minds. On the other hand, video ads are more traditional pre-roll formats that can be used to increase reach or boost engagement rates.

Popular YouTube ad formats are familiar to most viewers as they play before, during, or after videos on YouTube and other websites and apps with Google video players. These video ads can be optimized for brand awareness, consideration, online sales, or leads.

Unveiling the Trends: Popular YouTube Ad Formats

In-feed video ads are displayed on the viewer’s recommended and home feed, based on their previous searches or viewing habits. They’re perfect for reaching viewers who are interested in the type of content you offer and can be optimized for direct product sales, lead generation, or brand awareness campaigns.

Discovery ads look just like the videos suggested by YouTube and are a great option when you want to reach a broad audience with a short, memorable message. They can be either non-skippable or skippable and are best for promoting new products or services that people may have missed the first time.