Suitsupply – The JetBlue of Menswear in the Internet Age

If you’re suit supply in classic menswear in the Internet Age, it’s hard to ignore the behemoth suit supplier Suitsupply. And it’s impossible to overlook the crowded market of largely online Made-to-Measure (MTM) companies like Indochino, Black Lapel, Knot Standard, Hockerty and iTailor.

All these retailers offer excellent MTM suits at a price that’s often a fraction of traditional custom clothing. But they’re all targeting a different demographic. Their suits are typically slim fitting and skewed toward 20-somethings, and the fit is generally less precise than that of a tailor-made suit.

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In the 11 years since Amsterdam-based Suitsupply landed in New York City, it’s quietly made a name for itself as the place to go if you want a modern, trendy cut at a price that won’t break your bank account. GQ called it the “JetBlue of suits,” and it’s gained a following among impeccably-dressed style influencers and professional men.

The company is built around a direct-to-consumer model, cutting out the middleman that privileged Italian and British haberdasheries once relied upon. That helps keep prices low, and it’s why you can get a two-piece suit in fine fabrics from Suitsupply for under $500.

The brand also offers a wide range of customization options, including several types of canvas, shoulder and lining constructions, suspender buttons, cuffs, pick stitching, pocket types and more. You can design your suit online at home or in one of the stores worldwide, and they’ll make it in the same time you’d wait for a bespoke suit from an independent tailor.